Have you ever heard of either of these products?��

Have you ever heard of either of these products?�� www.selleckchem.com/products/Imatinib(STI571).html (if yes) ��Have you ever tried one of these products?�� Predictors Smoking status. Current smokers were characterized as those reporting that they had smoked 100 cigarettes in their life and currently smoked ��some days�� or ��every day.�� Potential exposure to marketing. The following questions measure potential for exposure to marketing: ��What county do you live in?�� Responses were categorized into central Indiana residents (i.e., close to Indianapolis, the announced test market) or outside of that region. ��During the past 30 days, when you have gone to a convenience store, gas station, or other store, how often do you see in-store displays or advertisements for cigarettes?�� Responses on a 4-point, often to never, scale were dichotomized into often versus less than often.

��During the past 30 days, have you received things like coupons or other promotional items or free samples at bars or nightclubs from tobacco companies?�� (yes/no) ��In the past 30 days, did you receive things like coupons or other promotional items in the mail from tobacco companies?�� (yes/no). Perception of harmfulness of smokeless tobacco. The IATS used a 4-point, strongly agree to strongly disagree, scale to measure the respondent’s perception of the harmfulness of smokeless tobacco: ��Using chewing tobacco or snuff is safer to the individual user than smoking regular cigarettes.�� Responses were dichotomized into strongly agree/agree versus disagree/strongly disagree. Demographics.

The analyses include standard demographic items including gender, a three-category age scale (continuous variable collapsed to 18�C30, 31�C45, and 45+ years), ethnicity (White, non-Hispanic vs. minority), and education (more than high school vs. high school or less). Results Descriptive analyses Table 1 presents the sample characteristics and the rate of awareness and trial of snus by various subgroups. Statewide, 19.9% of respondents were aware of snus and 1.5% report having tried it. These estimates vary considerably by subgroup. For example, respondents in central Indiana were much more likely to report awareness of snus than those outside of that area (29.1% vs. 16.0%, p < .001) and are about twice as likely to have tried it (2.4% vs. 1.1%, p < .05). Statewide, the rates of awareness for men (21.2%) and women (18.8%) are relatively similar (p = .

47), but men are significantly more likely to have tried snus than are women (2.8% vs. 0.2%, p < .001). If one examines the population group most likely to be exposed to snus marketing and those most open to trying smokeless tobacco, that is, male smokers in central Indiana, analyses (not shown) indicate that 63.6% had heard of it (95% confidence interval Brefeldin_A [CI] 48.4�C76.6) and 20.3% had tried it (95% CI 10.7�C35.3).

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